More creative campaigns seen to drive shoppertainment sales
BUILDING community viewership through more creative campaigns is seen as a new sales model for shoppertainment businesses, according to industry experts. Brands must utilize the human-machine curation of consumer data and pattern their community-targeted content from there, said Mohammed Sirajuddeen, managing director at Accenture, at the recent TikTok Shoppertainment Summit 2023. “All of these collectives […]
Tomas Kauer 
BUILDING community viewership through more creative campaigns is seen as a new sales model for shoppertainment businesses, according to industry experts. Brands must utilize the human-machine curation of consumer data and pattern their community-targeted content from there, said Mohammed Sirajuddeen, managing director at Accenture, at the recent TikTok Shoppertainment Summit 2023. “All of these collectives […]
