McDonald’s Philippines takes the spotlight with the ‘Ride the Arches’ campaign at PANATA Brand Effectiveness Awards 2024
The PANATA Brand Effectiveness Awards 2024 marked a milestone with its crystal anniversary, a night where the industry’s most impactful campaigns were honored and celebrated. While McDonald’s Philippines made headlines with their “Ride the Arches” initiative, the evening was filled with standout achievements from a variety of brands that have reshaped the marketing landscape. The […]
Tomas Kauer 
The PANATA Brand Effectiveness Awards 2024 marked a milestone with its crystal anniversary, a night where the industry’s most impactful campaigns were honored and celebrated. While McDonald’s Philippines made headlines with their “Ride the Arches” initiative, the evening was filled with standout achievements from a variety of brands that have reshaped the marketing landscape. The […]
