Marketers urged to integrate AI, sustainability into their operations
MARKETING professionals will need to integrate artificial intelligence (AI) and sustainability into their operations to remain globally competitive, an industry group said. “Our goal this year is to highlight the balance marketers must strike between the creativity of the human spirit and the capabilities of technology,” according to Kathy P. Mercado, president of the Philippine […]
T. Kauer 
MARKETING professionals will need to integrate artificial intelligence (AI) and sustainability into their operations to remain globally competitive, an industry group said. “Our goal this year is to highlight the balance marketers must strike between the creativity of the human spirit and the capabilities of technology,” according to Kathy P. Mercado, president of the Philippine […]
