Beyond Gold: Carlos Yulo Joins EastWest as Newest Brand Ambassador

EastWest, one of the country’s most consumer-focused and fastest growing universal banks, proudly introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador during an exclusive launch event held in Makati. The event celebrated Carlos Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.

With his exceptional rise in the field, Yulo has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align perfectly with EastWest’s values of pushing boundaries and striving for greatness. Just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.

Yulo shared, “Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics.  Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nag simula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa kin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin.”

A Partnership Built on Shared Values

The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, is mirrored by the Bank — persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.

EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., expressed the significance of the partnership, stating, “Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients—guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment—always pushing further for our clients so they can achieve their goals.”

Carlos Yulo’s Inspiring Financial Journey

Yulo’s partnership with the Bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing.  As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Yulo transitioned into investments, ensuring that his earnings were wisely managed, while he focused on training. Yulo shared, “Si EastWest po talaga has been so helpful in my journey—not just as an athlete, but also in managing my finances. Tinulungan po nila ako maging smart sa financial decisions ko and magkaroon ng solid financial plan and dahil dito, naka focus ako sa training and competitions ko. Nung nagsimula akong kumita, hindi ko talaga alam kung paano i-manage ng maayos ang pera ko. I had deposit accounts and a credit card with EastWest. Pero na-realize ko na kailangan ko ng mas malalim na understanding para mapalago yung pinaghirapan ko. Buti na lang, EastWest Priority assigned me a relationship manager who really guided me. Siya ang nagturo sa akin about investments and how I can grow my savings para I’m financially prepared.”

EastWest: Celebrating 30 Years of Financial Excellence

As EastWest celebrates its 30th anniversary, their partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.

EastWest CEO Jerry Ngo shares, “Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side.”

EastWest’s newest ambassador, world-class Olympic champion gymnast Carlos Yulo (center), joins EastWest executives and media partners at the ‘Beyond Gold’ launch event. In addition to celebrating Yulo’s remarkable achievements, the event emphasizes the Bank’s dedication to delivering exceptional financial services that empower Yulo and its customers to reach their dreams.(L-R) Jerry Ngo, CEO; Mia Tamayo, Head of Credit Cards Business; Ivy Uy, Head of Branch Banking Group; Lawrence Lee, Head of Consumer Lending; Carlos Yulo, EastWest Brand Ambassador; Isabelle Gotianun-Yap, Chief Strategy & Transformation Officer; Jacqueline Fernandez, President; Cristina Que Orbeta, Independent Director; and Martin Reyes, Head of Marketing and Cash Management, proudly take the stage during the ‘Beyond Gold’ event, celebrating the official introduction of Carlos Yulo as EastWest’s newest ambassador and reinforcing the bank’s focus on supporting its clients, championing excellence and promoting financial empowerment.(L-R) Jerry Ngo, CEO; Carlos Yulo, EastWest Brand Ambassador; Jacqueline Fernandez, President; and Martin Reyes, Head of Marketing and Cash Management, share the spotlight at the ‘Beyond Gold’ event. 

(L-R) Jerry Ngo, CEO; Carlos Yulo, EastWest Brand Ambassador; Jacqueline Fernandez, President; and Martin Reyes, Head of Marketing and Cash Management, make the partnership official with their ceremonial signing at the ‘Beyond Gold’ event.Carlos Yulo engages with the audience during the Q&A portion onstage, candidly sharing his thoughts on financial literacy, his partnership with EastWest, and how he balances his career in gymnastics with managing his finances.Carlos Yulo shares his excitement after his grand entrance as EastWest Bank’s newest brand ambassador, discussing his personal journey and how the values of excellence and dedication he upholds in gymnastics perfectly align with EastWest’s commitment to supporting Filipinos in achieving their financial dreams.EastWest, alongside esteemed guests and media partners, proudly introduces Carlos Yulo as their newest brand ambassador, marking the start of an inspiring journey towards financial empowerment and excellence with a human touch.EastWest CEO Jerry Ngo delivers his welcoming remarks, emphasizing the bank’s focus on excellence and its partnership with Carlos Yulo as they embark on a journey to empower Filipinos in achieving their financial goals.Martin Reyes, EastWest Head of Marketing and Cash Management, shares, “Carlos’s story is one of hard work, perseverance, and excellence. Like EastWest Bank, he is always striving to go further and reach new heights. We are proud to have him represent the same drive and passion we bring to supporting Filipinos in achieving their dreams.”